70s Nightclub Fashion Returns for a Revival: Shaggy Coats Are the Festive Essential Must-Have

Although the iconic New York venue Studio 54 shut its doors almost four decades ago, its unique style impact continues strong.

Currently, the focus isn't on see-through bodysuits but on the furry, shaggy coats and wraps worn by style icons and club-goers as well.

With the holiday social calendar coming up, the signature Studio 54 coat is experiencing a major comeback.

Shopping Statistics Reflects the Trend

One of the hottest items from a recent partnership between a major retailer and a designer brand is a short, off-white, long-haired jacket with giant lapels.

At another department store, searches for taupe fake fur coats have jumped almost 200% year on year.

Interest for secondhand plush items is also rising, with queries for faux fur increasing by 257% in the past six months on a major secondhand website.

"It's a statement coat," notes a senior fashion editor, adding that it serves as the central piece of an outfit.

The editor likes to wear her personal oversized furry coat with low-rise jeans or leggings and short shorts.

Screen Style Echoes the Trend

This aesthetic is showcased in a new streaming romcom series, where a character sports a toffee-colored furry jacket to a informal dinner.

When questioned about her bold outfit, the character responds, "It's what you said to dress up. That's style!"

Emergence of the "Boom Boom" Aesthetic

The trend fits into what an American style analyst is calling "glam excess."

Rooted in the glamour and opulence of late-80s New York, this vibe brings to mind wads of cash, champagne, cigarettes, short skirts, carefree attitudes and, naturally, fur.

Similar to that time, the trend is emerging during a volatile economy.

This style is all about embodying the lifestyle you dream of rather than the one you have to endure.

Modern Materials and Playful Opulence

Whereas animal fur was omnipresent during Studio 54's heyday, current iterations are primarily made from lambskin—a secondary product of the meat industry—or man-made fabrics like acrylic.

The trend represents a tongue-in-cheek luxury—like a beloved character has taken over with overblown silhouettes and surprising colors.

Star Adoption and Limited Drops

A London creator was an early instigator of this movement. Her fluffy coats with curly proportions have been sported by famous singers.

Due to strong interest, these coats are now only sold in limited drops. An upcoming release includes a pink and grey version similar to a giant pom-pom, alongside leopard- and zebra-print versions with dramatic fluffy trim.

"If you can only purchase a single item, you wouldn't choose it to be a basic sweater or a pair of ordinary trousers, you want a standout piece," says a publication editor-in-chief.

This feeling is echoed by a style head at a major retailer, who describes it "a surprising, playful element" that doesn't require a complete outfit.

The Ultimate Spirit Lifter

Ultimately, the shaggy coat can act as a fantastic mood lifter.

"It won't cost a lot," notes the expert, "and it will make you feel glamorous when everything else is rather gloomy."

Patricia Randall
Patricia Randall

A seasoned journalist with a passion for uncovering stories that matter in the UK and beyond.